A small site started using viral content with a positive spin, and you won’t believe what happened next.

A small site started using viral content with a positive spin, and you won’t believe what happened next. Upworthy’s click-bait headlines have helped the site become one of the fastest-growing in internet history, and its success has clone sites following in its wake and even more venerable publications like CNN using Upworthy-style headlines. (Digiday)