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Millennials love both their beer and their booze, something that gives them a little bit of both could have major appeal.

Feb 19 2014

Millennials love both their beer and their booze, something that gives them a little bit of both could have major appeal. MillerCoors is betting on just that with their new beer Fortune, which has a higher alcohol content than most, and was made to draw Millennials. (NYTimes)

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