Calvin Klein is joining the selfie marketing revolution with a campaign asking bloggers, models, and regular Joes to post undie-bearing selfies with the tag #mycalvins.

Calvin Klein is joining the selfie marketing revolution with a campaign asking bloggers, models, and regular Joes to post undie-bearing selfies with the tag #mycalvins. To kick off, the brand sent samples of its new line to “influencers” and asked them to post a portrait. (Mediapost)