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If Millennials want to be included in entertainment content creation, why not include them in marketing creations as well?

Feb 14 2014

If Millennials want to be included in entertainment content creation, why not include them in marketing creations as well? KFC Russia is taking the first steps, asking customers to create commercials for the brand with an “automated moviemaking machine” after they have eaten in store and creating instant ads out of the clips. (Eater)