Most brands know that having a mobile component is vital to staying on Millennial’s radars, but brand apps need to be useful to stay relevant.

Most brands know that having a mobile component is vital to staying on Millennial’s radars, but brand apps need to be useful to stay relevant. Consumer packaged good brands struggle to gain traction with their apps, while tech and retail brands are succeeding with mobile efforts that help consumers “get things done.” (Adweek)