“Snapchat-iquette” dictates the socially acceptable use of Snapchat among Millennials and their friends, like using snaps as an icebreaker to text conversations and limiting snap-happy Millennials to five per day.

“Snapchat-iquette” dictates the socially acceptable use of Snapchat among Millennials and their friends, like using snaps as an icebreaker to text conversations and limiting snap-happy Millennials to five per day. The app continues to grow in popularity due to its (mostly) unfiltered, unplanned, and unpolished conversations. (MTV Insights)