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Millennials are more apt to contribute to social good when it is incorporated into their everyday actions, so H&M is putting eco-consciousness into the fabric of their wardrobe with a denim collection made of 20% recycled cotton.

Millennials are more apt to contribute to social good when it is incorporated into their everyday actions, so H&M is putting eco-consciousness into the fabric of their wardrobe with a denim collection made of 20% recycled cotton. The retailer will be continuing this initiative with future garment lines. (Popsop)

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