The latest example ofprankvertising gave New Yorkers the scare of their lives this week. To promote the release of horror flick Devil’s Due, a stroller containing a screaming, vomiting, horrifying devil baby was set loose on the streets of the city to surprise unsuspecting passersby. The video of the stunt racked up 10 million views in one day and has currently been viewed over 30 million times. (Mashable)
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