Axe, the body spray often too-enthusiastically used by Millennial teens, has been known for using lust as the main focus of their marketing. But the brand is changing tactics for the Superbowl in their new spot for “Axe Peace” in order to appeal to young, socially conscious consumers. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
