The future of new TV tech has been called into question of late, but smart TVs continue to be produced and will likely become mainstream in the next 5-10 years.

The future of new TV tech has been called into question of late, but smart TVs continue to be produced and will likely become mainstream in the next 5-10 years. For marketers, the smart technology could open up new opportunities, and some brands are already experimenting. H&M’s Superbowl ad will let smart TV owners buy David Beckham underwear with their remotes. (MediaPost)