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Heineken is tapping into EDM culture with its new, global campaign that calls for young adults of drinking age to “Dance More, Drink Slow.” Their short film advertisement illustrates the power of good music, produced by top DJ Armin van Buuren, to replace heavy drinking.

Heineken is tapping into EDM culture with its new, global campaign that calls for young adults of drinking age to “Dance More, Drink Slow.” Their short film advertisement illustrates the power of good music, produced by top DJ Armin van Buuren, to replace heavy drinking. (The Drum) 

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