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Ben and Jerry’s jumped on realtime marketing this week to play off of the new legalized marijuana laws in Colorado.

Ben and Jerry’s jumped on realtime marketing this week to play off of the new legalized marijuana laws in Colorado. Though not many brands would touch such a “hot button topic”, their tweet asking why ice cream might be selling out in the state has gotten positive responses—likely thanks to Millennials openness to pot culture in general. (Creativity Online)

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