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Stella is putting the saying “It’s better to give than to receive” to the test with their holiday campaign “The Gift.” The beer brand has been sending secret presents to thousands of Facebook users, who then have to decide if they will keep it for themselves, or pass it on.

Dec 18 2013

Stella is putting the saying “It’s better to give than to receive” to the test with their holiday campaign “The Gift.” The beer brand has been sending secret presents to thousands of Facebook users, who then have to decide if they will keep it for themselves, or pass it on. For every gift shared, Stella is making a donation to Water.org. (MediaPost)

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