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After Luke Aker’s hilarious Craigsist ad to sell his beat up 1996 Nissan went viral, the brand used it as an opportunity for some creative personalized marketing.

After Luke Aker’s hilarious Craigsist ad to sell his beat up 1996 Nissan went viral, the brand used it as an opportunity for some creative personalized marketing. Nissan reached out to Aker on Twitter, offering to buy the car themselves and donate an extra $1000 to the charity of his choice. (Digiday) 

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