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Apparently personalized marketing can be as simple as telling someone “Happy Birthday.” Companies that recognize consumers’ birthdays see an increased level of loyalty from those consumers.

Dec 11 2013

Apparently personalized marketing can be as simple as telling someone “Happy Birthday.” Companies that recognize consumers’ birthdays see an increased level of loyalty from those consumers. 92% of younger consumers (ages 25-34) reported increased loyalty due to a birthday greeting—far more than those over 55. (Bulldog Reporter)