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Millennials could be threatening some of the world’s most powerful brands, in part thanks to their demand for discounting and their affinity for “more personalized and exclusive brands.” A shift into a “strategy of infinite growth into finite niches” might be the future of product creation.

Dec 09 2013

Millennials could be threatening some of the world’s most powerful brands, in part thanks to their demand for discounting and their affinity for “more personalized and exclusive brands.” A shift into a “strategy of infinite growth into finite niches” might be the future of product creation. (The Robin Report)

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