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We’ve explored the appeal of viral videos for Millennials, and a short-film from Unilever’s ice-cream brand Cornetto that aired only in Turkey has found viral success online at 26 million views by tapping into the emotions of teenage love.

Nov 21 2013

We’ve explored the appeal of viral videos for Millennials, and a short-film from Unilever’s ice-cream brand Cornetto that aired only in Turkey has found viral success online at 26 million views by tapping into the emotions of teenage love. The short film took a creative approach in relating to teenagers, and allowed the brand to connect with their consumers outside of their product. (Adweek