GoldieBlox, a company that makes engineering-focused toys for girls that we’ve covered here in Essentials before, is making their major marketing debut with a strong message.

GoldieBlox, a company that makes engineering-focused toys for girls that we’ve covered here in Essentials before, is making their major marketing debut with a strong message. The spot features three young girls singing a rant against all-pink toys to the tune of the Beastie Boys’ “Girls.” The new lyrics call for change and a range of toys for girls who aren’t just “princess maids.” (Huffington Post)