Tissue-box marketing has once again succeeded, this time with an ad for Skype that tells the story of two young girls brought together by a rare bond.

Tissue-box marketing has once again succeeded, this time with an ad for Skype that tells the story of two young girls brought together by a rare bond. They reached out to the company as a part of the “Stay Together” project after Skyping for eight years, and their first time meeting in-person is a powerful testament to the connectivity of digital platforms. (Adweek)