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Millennials are less-image conscious and more practical when they become parents, naming Target, Old Navy, and Walmart as their favorite brands.

Oct 24 2013

Millennials are less-image conscious and more practical when they become parents, naming Target, Old Navy, and Walmart as their favorite brands. Growing up with a strong digital influence, 71% of new parents are turning to online resources for advice, second only to their mom. (Adweek)

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