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New Zealand’s Steinlager beer is warning against binge drinking by highlighting a favored prank to pull on on passed-out drunk kids: covering them in marker art.

New Zealand’s Steinlager beer is warning against binge drinking by highlighting a favored prank to pull on on passed-out drunk kids: covering them in marker art. The beer brand prompts drinkers to “Be the Artist, Not the Canvas” and the ad is gaining popularity from down under to stateside. (Digiday) 

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