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Macy’s has paired up with YouTube fashion personalities on the StyleHaul network to spotlight its offerings aimed at Millennials.

Sep 13 2013

Macy’s has paired up with YouTube fashion personalities on the StyleHaul network to spotlight its offerings aimed at Millennials. This is the first time the brand has worked with outside YouTubers, and the campaign is a part of their increased digital ad spend to attract younger consumers. (WWD)