Dunkin’ Donuts is tapping into social media for their small screen marketing, airing the first ever TV commercial comprised entirely of a single Vine during tonight’s Monday Night Football pregame show on ESPN.

Dunkin’ Donuts is tapping into social media for their small screen marketing, airing the first ever TV commercial comprised entirely of a single Vine during tonight’s Monday Night Football pregame show on ESPN. The Vine ads will continue throughout football season and will also promote a new Vine that will be tweeted out each game recreating a memorable play with DD products. (AdWeek)