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One in five Millennials living in the U.S.

Jul 29 2013

One in five Millennials living in the U.S. is Hispanic, and this distinct group needs to be approached with a specific voice. One way to get their attention: “speak English, act Latino.” Hispanic Millennials fluidly meld their cultural traditions with current culture, and brands need to be “culturally fluent” with them. (PRWeek)