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Taco Bell has ditched toys for a taco revolution, doing away with kid’s meals and instead banking on Millennials to crave the Mexican fast food fare.

Jul 23 2013

Taco Bell has ditched toys for a taco revolution, doing away with kid’s meals and instead banking on Millennials to crave the Mexican fast food fare. Re-positioning will allow the “edgy, left-of-center” brand to target Millennials more consistently, as they did with the popular Doritos Locos Tacos products. (The Huffington Post)