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Even with expanding palates among young consumers, veggies are still not the stars of the menu for kids.

Jul 08 2013

Even with expanding palates among young consumers, veggies are still not the stars of the menu for kids. In an effort to make greens more enticing, Birds Eye is pairing for Nickelodeon in a “Play With Your Food” campaign that will use games on Nick.com and commercials featuring Nick stars to make young Millennials and Plurals ask for their vegetables. (AdWeek)