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Jack Daniel’s is the new “King Bee” of social media after the pre-release of their Tennessee Honey TV spot, which generated over 10 million impressions on Twitter and Facebook.

Jack Daniel's is the new “King Bee” of social media after the pre-release of their Tennessee Honey TV spot, which generated over 10 million impressions on Twitter and Facebook. Millennials joined the #SummerSwarm by participating in a photo contest to win coveted prizes, reacting positively to the user-engagement focused promotion. (MediaPost)

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