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Jack Daniel’s is the new “King Bee” of social media after the pre-release of their Tennessee Honey TV spot, which generated over 10 million impressions on Twitter and Facebook.

Jul 01 2013

Jack Daniel's is the new “King Bee” of social media after the pre-release of their Tennessee Honey TV spot, which generated over 10 million impressions on Twitter and Facebook. Millennials joined the #SummerSwarm by participating in a photo contest to win coveted prizes, reacting positively to the user-engagement focused promotion. (MediaPost)