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Young males are feeling the pressure to look good, and the beauty industry is responding.

Young males are feeling the pressure to look good, and the beauty industry is responding. 39% of males in the U.S. and U.K. use lip balm and over 10% are using bronzer and concealer. Tom Ford and Marc Jacobs both sell “man-friendly beauty lines,” and as male Millennials are not as concerned with traditional gender restrictions, the trend could grow. (Huff Post Style)

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