Millennials are pop-star obsessed. The success of pop idols in 2013 like Beyonce, JT, 1D, TSwift, Rihanna, and more is “inextricably linked” with their media saturation, each one is involved in cultivating their identity for social media consumption. Movie stars are virtually nonexistent on social media, and by definition of their jobs “rarely themselves,” failing to provide fans with the authentic, insta-coverage they desire. (Vulture)
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