Changes in the digital space have opened up new jobs that did not exist ten years ago: meet the Community Manager.

Changes in the digital space have opened up new jobs that did not exist ten years ago: meet the Community Manager. CM’s are “the social voice of a brand,” solely responsible for creating and implementing social media strategies, and Millennials are filling many of these positions. Brands are taking a risk by entrusting young employees with their entire social media presence, but Gen Y has the advantage, versed in technology and innately comfortable online. (Forbes)