Gen Y loves the creative entrepreneurial spirit, and Vitaminwater is hoping to tap into that collective interest with their #Shinebright campaign, which will choose six aspiring teen creatives and not just feature them, but provide each with a prominent mentor in the world of fashion, music, design or media.

Gen Y loves the creative entrepreneurial spirit, and Vitaminwater is hoping to tap into that collective interest with their #Shinebright campaign, which will choose six aspiring teen creatives and not just feature them, but provide each with a prominent mentor in the world of fashion, music, design or media. (Popsop)