20% of Millennials drink mixed drinks or hard alcohol weekly, and spirits brands are starting to pay attention to the generation. Bacardi is targeting Millennials by celebrating their Cuban roots and giving a taste of their brand history. (DMNews)
May 31 2013
20% of Millennials drink mixed drinks or hard alcohol weekly, and spirits brands are starting to pay attention to the generation. Bacardi is targeting Millennials by celebrating their Cuban roots and giving a taste of their brand history. (DMNews)
