The news that Yahoo is set to buy Tumblr (for a massive $1.1 billion) has young Tumblr marketers prepping some advice for the older online brand: be ready to de-emphasize advertising, and create inherent interesting content for users.

The news that Yahoo is set to buy Tumblr (for a massive $1.1 billion) has young Tumblr marketers prepping some advice for the older online brand: be ready to de-emphasize advertising, and create inherent interesting content for users. (AdWeek)