Personal data tracking is a huge trend for Gen Y, and Wrangler is tapping into their interest with Wrangler Mileage, a new tracking app that encourages users to “explore the world.” After the app is installed, it quietly and continuously tracks the user’s location, producing beautiful charts of the areas and terrains that have been explored.

Personal data tracking is a huge trend for Gen Y, and Wrangler is tapping into their interest with Wrangler Mileage, a new tracking app that encourages users to “explore the world.” After the app is installed, it quietly and continuously tracks the user’s location, producing beautiful charts of the areas and terrains that have been explored. (Popsop)