ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

MTV abandoned their rebellious roots, started creating family dramas like Teen Mom, and ditched glossy “reality” like The Hills to appeal to Millennial viewers who are looking for entertainment that is more authentic and true to their own experiences.

MTV abandoned their rebellious roots, started creating family dramas like Teen Mom, and ditched glossy “reality” like The Hills to appeal to Millennial viewers who are looking for entertainment that is more authentic and true to their own experiences. (Time)