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The mall was a central hangout spot for Xer and older Millennial teens alike, but the American shopping mall has struggled in recent years.

May 08 2013

The mall was a central hangout spot for Xer and older Millennial teens alike, but the American shopping mall has struggled in recent years. The traditional structure needs to adjust to changing shopping and social habits, and appeal to young consumers who are looking for experiences. (AdWeek)

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