Nordstrom is working to attract Millennial shoppers with a new “Youphoria” campaign that features videos of stylishly dressed young people riding minibikes, chopping wood and lighting fires all while looking their best. The lighthearted regional marketing will also include parties in cities around the country where bloggers will be given Nordstrom gift cards and told to create an outfit that shows they have reached “Youphoria.” (NYTimes)
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