It seems like LOLcat memes are officially out the door, and this year has become the year of the goat.

It seems like LOLcat memes are officially out the door, and this year has become the year of the goat. This YouTube video has gone viral, reaching over 13 million views in less than a month. Now, Mountain Dew has taken on the goat in an ad which is the first installment of what will become an ongoing story. A perfect example of taking on a viral commodity and spinning it right back to its demographic. (AdWeek)