The female demographic has been getting tons of coverage lately with a new form of sophistication, leaving some feeling that men are being left behind.

The female demographic has been getting tons of coverage lately with a new form of sophistication, leaving some feeling that men are being left behind. Case in point; Break Media has introduced the business of “Bro Videos”. This article highlights the mishap in strategy direction: “Marketing to women is a sophisticated industry but brands frequently treat [men] as caricatures, clowns or louts”. (PaidContent.org)