Even Disney’s got their hands on the female Millennial demographic. A new video game aimed at 20-29 year-old women, lets players shop and work their way up the social ladder. Disney explains that the concept was to combine the long-standing popularity of Sex in the City motifs with the growing 'pink' gamer demographic. Not sure how on-trend they are here with a ‘shrink it and pink it’ mentality. (Gothamist)
