Sesame Street’s YouTube page has been skyrocketing, hitting 1 Billion views last week.

Sesame Street’s YouTube page has been skyrocketing, hitting 1 Billion views last week. For a non-profit PBS channel, these numbers aren’t child’s play. Clearly Sesame Street’s strategists understand the next generation of viewing experiences, where Big Bird and Oscar can be viewed across multiple platforms, reflecting the increasingly multimedia nature of tween entertainment. (Associated Press)