Pinterest is a great platform to drive traffic to retailers’ websites, however, this doesn’t always result in sales since the site brings users to so many dead links.

Pinterest is a great platform to drive traffic to retailers’ websites, however, this doesn’t always result in sales since the site brings users to so many dead links. Products may be old and out of stock, but without pages that inform users of this, shoppers will become frustrated and turned off by a brand. Companies should think of ways to engage with these potential consumers  who express interest in their brand with a click. (Adweek)