This Super Bowl, expect to see creative ads that focus on nostalgia and incorporate social media to involve fans, and keep them talking about an ad after it’s aired.

This Super Bowl, expect to see creative ads that focus on nostalgia and incorporate social media to involve fans, and keep them talking about an ad after it’s aired. We can’t help but notice that these strategies are also some of the most effective approaches to reach Millennials, who brands want to win over and secure as loyal consumers for life. (MediaPost)