Dodge wants to make buying a car easier for Millennials by reworking the way in which they can pay for it.

Dodge wants to make buying a car easier for Millennials by reworking the way in which they can pay for it. With the interactive online Dodge Dart gift registry, users can customize a car and crowdsource the cost, asking friends or family to purchase different parts such as the engine, seats, or steering wheel. Users can even spread the word about their registry on social media and thank people for contributing to their car. (Brand Channel)