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Understanding Millennials’ brains can give marketers insight on how to reach this generation.

Dec 21 2012

Understanding Millennials’ brains can give marketers insight on how to reach this generation. They are social and seek to consult their friends in their decision making, and they want to be engaged which is why user-generated content appeals to them. Moreover, their brain has adapted to constant multi-tasking so brands should reach them on several screens and of course, speak their language. (MediaPost)