Teen Vogue recently researched a segment of Millennial shoppers, whom they refer to as Multi-Channel Millennials, and these consumers are key to the retail industry. They use digital tools to enhance their in-store experiences, constantly research products online, shop weekly in-stores or on the Web, and communicate with retailers on social media. They also are interested in high-low spending and are style influencers for their peers. (PR Newswire)
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