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Speaking of Gen Y and luxury, Burberry appeals to young people today thanks to its digital efforts.

Speaking of Gen Y and luxury, Burberry appeals to young people today thanks to its digital efforts. The iconic brand employs innovative strategies such as live-streaming a runway show, letting consumers buy clothes immediately after a fashion show, and collaborating with British musicians. With timeless clothes, Burberry reaches shoppers of all ages, but it’s also focusing on targeting Millennials. (AdAge)

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