Live Nation recently revamped its website, tapping into Millennials’ desire to have a stronger connection with artists and a shared experience around music.

Live Nation recently revamped its website, tapping into Millennials’ desire to have a stronger connection with artists and a shared experience around music. The site, which is becoming a music hub for people to visit before, during, and after concerts, includes content from artists and fans. One of its features collects photos fans have posted from shows on social media, crowdsourcing their concert experiences. (Fast Company)