Car manufacturers are thinking outside the box to reach Millennial consumers. By making cars in unique colors — like Techno Pink and Jalapeno — and creating small models, they’re hoping to attract Gen Y and get them behind the wheel. (Time)
Nov 21 2012
Car manufacturers are thinking outside the box to reach Millennial consumers. By making cars in unique colors — like Techno Pink and Jalapeno — and creating small models, they’re hoping to attract Gen Y and get them behind the wheel. (Time)
