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Nearly 40% of parents with children ages 2-13 who read ebooks plan to purchase a new e-reader for their kids this holiday season.

Nearly 40% of parents with children ages 2-13 who read ebooks plan to purchase a new e-reader for their kids this holiday season. Parents are most interested in buying the Kindle Fire for their kids, followed by the iPad Mini, and the regular iPad. This further proves that youth are interested in reading and are contributing to the digital reading revolution. (DBW)

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